This is an example "Journeys" layout for our group project involving remodeling
As our imaginary customer, Steve, gets up in the morning. He goes to the kitchen and has to open the old out dated windows with struggle. Then as he brushes his teeth he realizes some parts of the dry wall have fallen off and of what remains of the wall is poorly painted. His wife then wakes up and begins to notice some things that would also need fixing. Hence as a couple they decide that they might need to consider some remodeling.
Struggles: How or why would they decide to want us to do the remodeling
This is a good first step of the journey. You show good empathy for the customer and the decision to do remodeling. There are quite a few steps along the journey, as you ask in "Struggles". The journey should be all the steps that the customer goes through with YOUR service or offering.
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